Truth sounds like hate to those who hate truth. Those who have specific agendas, which they put above truth, will always hate the truth when the truth is inconvenient for them. For them, truth sounds like hate because it goes against their beliefs.

It never crosses their minds that their personal beliefs may be wrong, only the fact that the truth is not helpful in their attempt to promote their own agenda.

The wise man puts truth first and foremost. If truth proves your previous beliefs to be wrong, change your beliefs; don't try to discount the truth. So many people in today's world hate the truth because the truth exposes the falsehoods in their personal philosophy. To them, truth sounds like hate because they hate the truth!